Luonto is a family-owned furniture manufacturer from Western Finland, established in 1964. Our heritage is to design high quality products at the same time ensuring that future generations will be able to enjoy a safe and clean environment.
Every piece of Luonto furniture is individually, custom built, bench-made by Scandinavian craftsmen. Most craftsmen have over 20 years experience and several generations of families have been working with us.
In comparison to mass production, the craftsmanship and hand-made approach creates minimal waste and emissions, and consumes a minimal amount of energy and water.
The wood waste created throughout the process is utilized to heat the production facilities and the local community.
Pentti Viitala, father of six, made the most courageous decision of his life: he sold his cows, bought a lorry, and began to upholster sofas in the hen house of the family farm. The sofas were marketed door to door.
First factory in Kurikka was opened in old school building and first employee hired.
Production was expanded by buying wood factory and sale to retailers started. 20th employee was hired
The company made a large investment and the foundation for the current Kurikka Factory was laid. Timo Viitala was named managing director and the number of employees grew to 50.
Export around the world starts
Manufacturing has grown to include three production lines and 450 employees.
Luonto the brand is launched. Luonto, meaning nature in Finnish, is marketed around the world to highlight the sustainable manufacturing techniques that have become our standard throughout the history of the company.
Luonto Furniture commits to High Point Market every April and October
Luonto is growing around the world, including 3 continents and 18 countries
Luonto Furniture commits to Las Vegas Market every January and August
Certificates ensuring both production and management meet the highest international standards.